Launching NBC’s Peacock

Launching Peacock meant building more than a logo or a campaign… it meant creating a system that could hold together across broadcast, digital, marketing, and product as hundreds of people brought it to life. It was a deeply collaborative effort led by an exceptional team. My focus was the on air brand, promo design, and the toolkits that connected all the moving pieces. Just as important was the ongoing process of testing, refining, and adapting the system so it remained coherent as new applications emerged.