Launching Paramount+

The launch of Paramount+ brought together a large multidisciplinary team to transform an established service into a global streaming brand. My contribution focused on exploring how the emerging identity could work across promo, digital, and out of home applications… testing ideas in context, refining interactions between brand elements, and helping shape a system that could flex across a wide range of experiences. It was an iterative process, with concepts continually evaluated, adjusted, and strengthened as the brand came together.